The aim was to increase the number of enquiries from female clients seeking services such as:

• Wedding Dress Alterations Wallington
• Bridal Alterations Wallington
• Dress Alterations

At the beginning of the cooperation, the business was hardly visible for these phrases or appeared very far down in the search results. This meant that potential clients were effectively going to the competition.

Scope of activities carried out

As part of the collaboration, we performed a comprehensive optimisation covering both the website and the Google business card.

The works included, among others:

• optimisation of the website for local SEO
• preparation of new descriptions and search engine optimised content
• optimisation of the Google Business Profile business card
• improvement of the website structure and technical elements
• acquisition of external links leading to the website
• optimisation of photos and their descriptions in Google

After implementing the changes, we waited a few weeks for the results to stabilise.

Effects after approximately 2.5-3 months

After less than three months, the business began to appear in the top positions on Google Maps for key local queries.

In addition, we noticed an interesting effect in Google image search.
Among the first 10 images appearing for similar queries, as many as eight lead to our client's work.

Of course, Google positions can change over time, so we always look at the results from a certain perspective. However, after a few weeks of stabilisation, the client confirmed a clear increase in enquiries and new clients.

Key conclusion

For local services, a well-crafted Google business card and a correctly optimised website can significantly improve a company's visibility in a relatively short period of time.

We are delighted to have been able to help achieve this result and wish our client continued success.

If you run a local business and want to improve your visibility on Google Maps - contact us. We'll show you how your business can be found by new customers.