Health and Beauty Clinic London - a professional skin clinic in central London
We have ensured that the website is fast, responsive and highly visible locally - so the clinic already appears in search results as a skin clinic London.
💡 At Handlopolis, we help Polish and British companies in the UK to establish an online presence:
We recently collaborated with Gym Machine Cable LTD, a professional UK manufacturer specialising in cable machine gym components. The company provides custom-made cables and accessories for various fitness machines, ensuring premium durability and safety.
SEO Strategy and Local Optimisation
Our focus was on improving online visibility across Google Search and Google Maps. The brand already had a strong product offering - our role was to enhance how potential customers find them online.
We optimised page structures, refined keyword targeting for phrases like “gym machine cable” and “cable machine gym,” and improved meta performance. This helped the brand achieve higher local rankings and a clearer digital identity.
Results
✅ Noticeable increase in visibility within the first month
✅ Enhanced Google Maps profile performance
✅ Higher engagement from gym owners and fitness studios
From zero to #1 on Google Maps: website + local SEO for Gym Machine Cable LTD
Industry: custom cables for power machines (production/service, B2B/B2C, UK)
Scope of Handlopolis: Keyword analysis, architecture and copy, website design and implementation, technical configuration, Google Business Profile (Maps), optimisation and linking.
Launch a light, fast page to present the service custom gym cables (making/replacing machine cables) with a clear call for contact.
Gain visibility in Google Maps for local intentions: repair/replacement of cables for machines, „.„gym machine cable”, „custom gym cables”, „replacement gym cables”.
Simplify the enquiry path: form + phone + quick quote from photo/parameters.
Research and keyword strategy
Assumptions: compact niche, high purchase intent, often urgent need (broken link = machine shutdown). Priority: „problem → solution” and „brand-agnostic” phrases (e.g. Life Fitness, Technogym, Cybex as contexts, but without positioning on manufacturers' brands to avoid unnecessary legal clashes).
Terms and conditions / policies (clear rules for custom orders)
Design and implementation
Information architecture: minimum number of clicks to contact; fixed CTA in header and footer; form with fields for specific specifications (diameter, length, tip type, photo).
Copy and UX: problem-solution language, „How it works” section in 3 steps, safety microcopy.
Technicalities: fast theme, image compression, cache, correct H1-H3 headings, breadcrumbs scheme, favicon and social-share tags (OG/Twitter).
Compliance: bright Terms & Conditions for personalised orders (custom = no returns except for defects).
Google Maps / Google Business Profile
Completion of NAP (name-address-telephone) + categories and „services”.
Profile description (USP: short deadlines, tailoring to a specific machine model, advice).
Graphics: before/after, close-ups of tips, assembly safety.
Publications (Posts) - mini tips and repair cases.
Construction trust signals: quick responses to feedback, FAQ in profile.
Effect: After implementation and indexation, the profile has reached the top positions in Google Maps for selected local phrases (as of the moment of publishing the entry).*
*Phrases can change positions over time and between user locations. Constant publications, feedback and NAP consistency sustain visibility.
Linking and external signals
Basic company citations (industry directories, company profiles).
Guest posts/guide articles on maintenance and rope safety in machinery.
Internal linking from the Handlopolis ecosystem to the client's site:
How Handlopolis helped Europol Furniture triple its visitors through effective SEO in the UK - Case study - Europol Furniture's visibility boost. Europol Furniture is a Polish furniture shop operating in the UK that offers solid upholstered furniture, corners, sofas and beds imported directly from Poland. Collaboration with Handlopolis began when the company wanted to increase its online visibility and reach new customers among the Polish and British communities interested in products from Poland.
Purpose of cooperation
The primary objective was to increase in organic traffic and improving the position for phrases such as "Polish furniture UK", "corner sofa bed UK"whether "cheap furniture from Poland in the UK". Website europolfurniture.co.uk previously had a good offer and product images, but lacked SEO optimisation and relevant keyword-matched content.
Action strategy
As part of the collaboration, Handlopolis implemented a comprehensive strategy, including:
Keyword analysis for the UK furniture industry,
Optimisation of meta tags and H1-H3 headings,
Improving the structure of internal links,
Preparation of SEO-optimised category and product descriptions,
Building a network of valuable external links (link-building).
The entire site was designed to be readable by both users and search engine algorithms. In addition, the page loading speed was improved and graphic optimisation elements were implemented (image compression, lazy-loading).
Effects after 12 months
After a year of regular work and analysis of data from Google Search Console and Analytics, we have obtained the following results:
📈 Increase in organic visits by over 300%,
⏱️ Average time on site increased by 42%,
📊 The website started to appear in the TOP10 of Google for more than 25 industry phrases,
💬 There has been an increase in the number of enquiries via the contact form and WhatsApp.
This shows that a well-designed website and a long-term strategy SEO in the UK produce tangible results even in highly competitive industries such as furniture sales.
Key findings
Europol Furniture's success is a combination of an aesthetically pleasing website, relevant content and regular visibility work. This is exactly what Handlopolis implements for all companies that want to grow online and attract customers from the UK.
If your website also needs robust SEO optimisation, check out our services:
A slow website? Google isn't waiting and neither are your customers.
(It will take you about 3 minutes to read - faster than your coffee has had time to cool down | Page load speed vs. SEO)
Do you have a website, but it takes so long to load that you'd have time to brew a cup of tea and watch half an episode of a TV series in that time? Google has one word for this: bye. For the search engine, seconds count - and literally.
Page load speed and positioning
Google has been saying for years that loading speed is not just about user convenience, but one of the important ranking factors. Every extra second of loading time means less chance of ranking highly in search results and fewer customers.
Studies show that when load times increase from 1 to 3 seconds, the rejection rate can increase by 30 % and more. This is a signal to the algorithm that something is wrong - and the competition is just waiting for it.
How do you check the speed of your site?
The easiest way is to use the free PageSpeed Insights tool. You type in the address of your site and after a while you get it:
a score on a scale of 0-100,
clues as to what exactly is slowing down charging,
separate data for computers and telephones.
What can be improved:
compression and WebP for images,
cache and CSS/JS minification,
a faster server or a better configuration,
tidying up plug-ins and the theme.
At Handlopolis, we help with this on a daily basis - from auditing to specific amendments.
If you would like us to bring your site up to speed, please write: [Contact].
A fast website means better results in Google, more visitors and simply satisfied users
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