How Handlopolis helped Europol Furniture triple its visitors through effective SEO in the UK - Case study - Europol Furniture's visibility boost.
Europol Furniture is a Polish furniture shop operating in the UK that offers solid upholstered furniture, corners, sofas and beds imported directly from Poland. Collaboration with Handlopolis began when the company wanted to increase its online visibility and reach new customers among the Polish and British communities interested in products from Poland.

Purpose of cooperation

The primary objective was to increase in organic traffic and improving the position for phrases such as "Polish furniture UK", "corner sofa bed UK"whether "cheap furniture from Poland in the UK". Website europolfurniture.co.uk previously had a good offer and product images, but lacked SEO optimisation and relevant keyword-matched content.

Action strategy

As part of the collaboration, Handlopolis implemented a comprehensive strategy, including:

• Keyword analysis for the UK furniture industry,
• Optimisation of meta tags and H1-H3 headings,
• Improving the structure of internal links,
• Preparation of SEO-optimised category and product descriptions,
• Building a network of valuable external links (link-building).

The entire site was designed to be readable by both users and search engine algorithms. In addition, the page loading speed was improved and graphic optimisation elements were implemented (image compression, lazy-loading).

Effects after 12 months

After a year of regular work and analysis of data from Google Search Console and Analytics, we have obtained the following results:

• 📈 Increase in organic visits by over 300%,
• ⏱️ Average time on site increased by 42%,
• 📊 The website started to appear in the TOP10 of Google for more than 25 industry phrases,
• 💬 There has been an increase in the number of enquiries via the contact form and WhatsApp.

This shows that a well-designed website and a long-term strategy SEO in the UK produce tangible results even in highly competitive industries such as furniture sales.

Key findings

Europol Furniture's success is a combination of an aesthetically pleasing website, relevant content and regular visibility work. This is exactly what Handlopolis implements for all companies that want to grow online and attract customers from the UK.

If your website also needs robust SEO optimisation, check out our services:

• 💡 Cheap websites UK - fast, modern and fully optimised,
• 🚀 Positioning of company websites - real results on Google,
• 📞 Contact with Handlopolis - free consultation and quotation.

---

Case study prepared by Handlopolis - Your partner for the positioning of Polish companies in the UK.