A slow website? Google isn't waiting and neither are your customers.

(It will take you about 3 minutes to read - faster than your coffee has had time to cool down | Page load speed vs. SEO)

Do you have a website, but it takes so long to load that you'd have time to brew a cup of tea and watch half an episode of a TV series in that time? 
Google has one word for this: bye.
For the search engine, seconds count - and literally.

Page load speed and positioning

Google has been saying for years that loading speed is not just about user convenience, but one of the important ranking factors. Every extra second of loading time means less chance of ranking highly in search results and fewer customers.

Studies show that when load times increase from 1 to 3 seconds, the rejection rate can increase by 30 % and more. This is a signal to the algorithm that something is wrong - and the competition is just waiting for it.

How do you check the speed of your site?

The easiest way is to use the free PageSpeed Insights tool. You type in the address of your site and after a while you get it:

• a score on a scale of 0-100,
• clues as to what exactly is slowing down charging,
• separate data for computers and telephones.

What can be improved:

• compression and WebP for images,
• cache and CSS/JS minification,
• a faster server or a better configuration,
• tidying up plug-ins and the theme.

At Handlopolis, we help with this on a daily basis - from auditing to specific amendments.

If you would like us to bring your site up to speed, please write: [Contact].

A fast website means better results in Google, more visitors and simply satisfied users

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